Morton’s Writes the Book on Steak
Steakhouse teams with Clarkson Potter on “Morton’s Steak Bible” to help promote Morton’s brand.
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“Morton’s Steak Bible” is the first-ever publishing effort from the company that made its name in the kitchen—not the book store. Roger Drake, Morton’s vice president of communications and public relations, says finding the right publisher to get behind the book was the first step in the three-year project.
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