Morton’s Writes the Book on Steak
Steakhouse teams with Clarkson Potter on “Morton’s Steak Bible” to help promote Morton’s brand.
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“We’ve been approached many times over the years, and this is our first and probably only cookbook we’re going to do,” he says. “This was all foreign to us. We’re in the business of making great steaks and creating a great dining experience. We know how to market that, but putting a book together was totally foreign.”
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