Guest Column: The Key to Print-to-Digital Conversion: Simplicity
STM publishers, including Springer, were pioneers with e-journals. Learn how Springer built an integrated e-strategy based on its early experiences.
The publishing industry is in the midst of what will be a long and challenging transformation. As digital content, in all of its forms, has become the new medium, publishers are grappling with new business models, a multitude of content formats and devices, new delivery platforms and rising customer expectations.
- Companies:
- Springer Science + Business Media
- People:
- George Scotti
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