Student Response to Integrated Learning Systems Warms Up, says New BISG Research
"Our research shows that students are looking for greater value from their textbook-purchasing dollar," said Angela Bole, Deputy Executive Director of BISG. "How they define 'value' is rapidly evolving as they're exposed to new services and products."
The study shows textbook rentals rising in the past year (now at 11 percent versus last year's eight percent), with a corresponding drop in new textbook sales (now at 55 percent versus 59 percent last year.) Students are increasingly purchasing textbooks online, notably through Amazon.com, with a marked decline in purchasing through on-campus college bookstores. Textbook acquisition from Amazon.com rose from 25 percent to 31 percent while acquisition from on-campus stores fell from 52 percent to 46 percent.