Behind the Industry’s Push for ‘Responsible Paper Use’
Thinking Differently
“When most publishers, myself included, juggle meetings, deadlines, reports and numbers, we don’t think about environmental issues related to paper and production. It’s too removed, and for years it wasn’t on my mind. But after seeing a printer pour volatile inks down a drain, I thought about where the drain ends up and have been connecting the dots ever since. When we are aware of the issues, we act different and will make a decision that isn’t based solely on the balance sheet. But if we keep our eyes closed, we don’t see that we might be part of a problem or perhaps a solution. When it came down to it, I realized five things that I care about and hope that others might consider: 1) Kids and grandkids; 2) Global warming; 3) Supporting the protection of rare and threatened forests; 4) Caring for the diversity of life and cultures; 5) Knowing that I tried to do the right things in life.