Simba Information found that the number of ebook consumers among iPad owners grew slightly over the past year, but attributes that to the general growth of iPad ownership (6.6% of adults in 2010 to 20% today). Despite this increased consumption, the amount spent on ebooks has dropped.
According to the study, Kindle Fire ebook consumption is more robust. 75.2% of Kindle Fire owners read ebooks on their devices, but Simba Information does not anticipate that number will grow. “I wouldn’t be surprised if it dips into the 60s by February,” says Simba senior analyst Michael Norris, “as a lot of emphasis on the product now has to do with movies, film and streaming.”
- Companies:
- Simba Information
- People:
- Michael Norris
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.