Churilla explains that "Survival of the Fittest" will lead attendees through a treasure hunt of production knowledge in which exhibitors hold answers needed to win the $1,000 prize. The game will require that each player visit participating exhibitors' booths to glean important information. "The bonus is that during their visits with each exhibitor," outlines Churilla, "they will not only be in search of answers to specific questions on their game cards, but they will be introduced to new ways of enhancing their businesses." Churilla is confident that the combination of entertainment and insights will open doors of communications. "It's a fun way to learn more about the latest technological inventions in the industry," she says. "Attendees will entertain new ways of approaching production to help cut down time and increase efficiency, whether they're book designers, publishers or even printers."
- Places:
- San Francisco