Breaking From Tradition
Susan Driscoll, CEO and president of iUniverse, on adapting to an industry in flux.
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Where do you see book publishing heading in the next five to 10 years? What part will print-on-demand (POD) play in that world?
Susan Driscoll: I think book publishing—for at least the next decade or two—will be a stable industry. I don’t think it’s declining. Everyone’s worried about the decline in readership. As the baby-boom generation ages, they’ll have more leisure time—and more time to read.
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