Breaking From Tradition
Susan Driscoll, CEO and president of iUniverse, on adapting to an industry in flux.
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Beyond that, I think there are major changes coming. The computer generation and the people who are used to getting their information in other ways will be the main audience. In 20 to 30 years, there’s going to be some radical shifts.
I really think POD is a printing technology that could change the industry. As the technology evolves, more and more books are going to be printed on-demand. With the returns problems that publishers have, they’re really focused on more control.
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Peter Beisser
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