Do Tablet Owners Read Ebooks?
More and more publishers are directing their ebook efforts towards tablet users. Last year's BISG Consumer Attitude Toward Ebook Reading survey bolstered the movement with results indicating that ebook consumers (44%) prefer tablet devices as opposed to dedicated ereaders (42%). In fact ereader preference dropped 7% last year, which suggests a trend that will continue to bolster tablet popularity.
- Companies:
- Simba Information
- People:
- Ellen Harvey
- Michael Norris
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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