Children’s Book Publishers Think ‘Outside the Book’
Tactics that reach adults—multimedia promotions and reader interaction—sell kids’ books too.
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Children’s books may be about finding the kid in all of us, but everyone in the children’s publishing business agrees that they have to grow up when it comes to taking advantage of profitable opportunities. The Internet is clearly not going away, yet with the need to protect children from cyberspace predators, publishers have to go through parents to get through to their young audiences.
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