Children’s Book Publishers Think ‘Outside the Book’
Tactics that reach adults—multimedia promotions and reader interaction—sell kids’ books too.
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Book-Specific Web Sites
Wells also says this means having Web sites for the books and ways for readers to reach the authors, even though they produce 85 to 100 children’s titles a year. “Lauren Myracle wrote the ‘Sisters Grimm’ series, and we made a dedicated Web site. This allows Myracle to respond directly to children’s e-mails. We even have ‘Sisters Grimm’ games to let kids write their own fairy tales.”
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Eric Butterman
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