Pick a Cover, Any Cover
“Although the general trend has been to find lower-cost materials, several publishers are bucking this trend and using higher-priced material to set them apart from the competition,” Carlson says. “There are a multitude of different effects that can be obtained using coated, non-woven and cloth products.”
John Doherty, president of Cover Materials Sales Inc., a cover material provider located in Hyannis, Mass., says that if a customer decides to go with the cheapest materials, it can lead to manufacturing problems.
“Pricing is always a big factor in the many decisions that go into a project. One thing I suggest to publishers on the pricing of materials is that cheaper is not always better,” Doherty says. “We have found in many bindings a less-expensive material will not work for its intended use.”
Others caution that price is not the only consideration.
“Delivery times and inventory availability are also extremely important,” says Renee Yardley, director of marketing at Tembec Paperboard Group, a cover-material provider in Montreal.
If you commit to a type of material for your books, make sure that it’s not going to fall apart once it reaches the consumers’ hands.
“Many materials can be deceptive. … Be careful when considering a change in materials. … Make sure the material will work for its intended use,” Doherty says. “We have found that many flat-back bindings will fail at the joint with many of those ‘less expensive’ materials.”
Others believe that service and safety rank highest on the list of attractive qualities. Gary Snapp, national sales manger at Ecological Fibers Inc., a cover-materials supplier located in Lunenburg, Mass., says that customers should ask if suppliers are 100-percent acid-free, carbon-free and lignin-free. He also suggests asking whether the company uses any hazardous materials in its manufacturing processes.
“Involve your cover-material manufacturer at the beginning of a project,” Snapp says. “This will help you choose the appropriate material that meets your design and budget requirements, as well as your manufacturing time frame.”
- BN International
- Bridge Publications Inc
- Cover Materials Sales
- Cromwell Leather Co. Inc.
- Ecological Fibers Inc.
- Harcourt Trade
- Health Communications Inc. (HCI)
- ICG Holliston
- Lightning Source Inc.
- McGraw-Hill Companies
- Penguin Group (USA)
- Quebecor World Direct
- Random House Inc.
- Scholastic Inc.
- Tembec Paper
- Thomas Nelson Publishers
- Transcontinental Inc.
- WingWing America
- Yupo Corp. America