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The paper trail
When asking most print buyers about the market, answers are hard-pressed to define paper as "cheap." In the short-term, predicting this year's market hinges upon—what else but "the economy, stupid." This financial uncertainty proves that in many cases, the corporate paper end game is in the hands of the much more generalized economy, not just publishing components. That's why paper companies are having to find even more ways of competing.
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