TechBooks Discusses XML at BookTech
"Why XML?" is the key to two panel presentations planned by TechBooks' CTO Gurvinder Batra who will moderate the North American Publishing Company's panel on Digital Workflow at 9:30 a.m. on Feb. 11 at BookTech 2002in New York. Later in the same day (3 p.m.-4 p.m.), he will participate on a panel about XML as a publishing standard and the key to the industry's future.
A sought after speaker and commentator on publishing technology, Batra says that almost half of all TechBooks' customers are using an XML process to generate new revenue channels and reduce publishing costs.
XML processes speed production and improve accuracy, says Batra, who notes that savings of 25 percent on the cost of cross-media publishing can be realized, as well as speeds that are 20 percent faster than traditional publishing methods.
Using layman's terms and drawing upon case studies, Gurvinder will detail the process TechBooks' customers are using today to enhance their publishing capabilities.
Batra, who frequently speaks at trade industry events, is also a key presenter at TechBooks' private business event series, called TechTalks, tailored for groups of publishers in US major cities (next in Boston).
Batra spearheaded the creation of XMLpublish, the industry's first "front-end" XML (eXtensible Markup Language) workflow process that ensures the simultaneous production of high quality content for a full range of publishing formats, both print and Internet. He also manages the operations of TechBooks off shore production in New Delhi, where more than 2000 programmers enable fast turn around on high volume US publishing projects.
Prior to joining TechBooks, Batra started his own company in India, a desktop publishing firm called Calligraphics. Earlier in his career he worked for D.C.M. Data Products, a well-known computer manufacturing company with headquarters in New Delhi.