Technology Forces Us to Ask, "What Has Changed & What Is the Same?"
Depending on your point of view, digital technology has either undermined or enabled the book publishing industry. Either way, there's no denying that digital technology has changed publishing. Change is constant, inevitable, and often irreversible. So it goes.
In this second installment of the Book Business Technology Issue we look at the crossroads at which technology and change meet in the book industry. In "How Book Publishers are Transforming From Within," we explore how publishers are spurring and managing change internally. Based on a panel from the Book Business Live: Executive Summit on Digital Publishing, technology innovators from McGraw-Hill Education, Hachette, and Pearson discuss how they are adapting to The New Era of Book Publishing.
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.