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Publishers in today's marketplace have been talking the talk of "engagement"—how to engage their audiences, provide direct access to authors, and make them feel part of the publisher's community and increase customer loyalty (e.g., Twitter and Facebook pages for authors, book titles, etc.). But a UK publisher is walking the "engagement" walk in a different way. Last month, Shropshire-based Fiction Express (owned by Discovery Books Ltd.) launched its new interactive website that enables teenagers to not only connect directly with authors, but to participate in developing the stories the authors are writing.
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