The Era of Experimentation
When you look at management style for adult trade, Murray doesn’t see downsizing, despite the automation of some processes. “HarperCollins probably won’t cut staff because now there are just new challenges that need to be met through technology. We still need editors, publishers and marketers the way we always did, but it will be key to encourage some of our workers to change their skill set. We have to get employees to be more active in terms of online communities. Some of the trends on the Web, like blogging and podcasts, and user-generated content, need to be exploited better. Just like you tap into potentially hundreds of cable channels, you have to learn to do the same with tens of thousands of user-generated places on the Internet. Every one of them [is a] potential reader.”
Eric Butterman is a New York-based writer and creator of the seminar “Better Business Writing: From E-mails To Everything That Makes You Money.” Reach him at EricButterman@Yahoo.com.