The Book Industry Study Group’s Making Information Pay 2012: Beyond “Business-As-Usual," The Age of Big Data

The Book Industry Study Group’s Making Information Pay 2012
Beyond “Business-As-Usual”
The Age of Big Data
http://www.bisg.org/mip

May 3, 2012 | 9 am-12:30 pm
McGraw-Hill Auditorium, 1221 Sixth Ave., New York, N.Y.

Discount code for Book Business: MIP12-BB (for 20% off registration)

For the past eight years, BISG’s Making Information Pay — a concise, half-day conference — has provided useful direction to thousands of book publishing professionals looking to build more profitable businesses through data-first thinking.

The quantity and variety of data available to companies for driving business decisions is exploding. To remain relevant, organizations need to develop strategies for gathering, analyzing, and acting on this flood of information about who, what, when, where, why, and how. But how do companies properly plug into, make sense of, and act on these vast, sometimes disparate, data sets?

This year, in a time when “business-as-usual” is not enough, Making Information Pay 2012 will feature an important set of data-focused presentations from innovators revolutionizing how we think about and operate in modern business. Making Information Pay’s straightforward program — filled with practical, actionable content — will ensure that attendees learn enough in the morning to put innovative data-based ideas to work when they get back to the office in the afternoon.

You should attend Making Information Pay if you’d like to:
• Grasp the potential of Big Data
• Discover how to align key metrics with specific publishing processes
• Learn how the right application of data analysis can help you reach the right reader at the right time
• Understand why a recent report from the World Economic Forum would declare data a new class of economic asset, like currency or gold