The Book Is Written. Now What?
Holly Hughes, editor-in-chief of Photo District News, New York, says magazine publishers offer fewer opportunities to photographers to show their best work. She suggests shooters find creative expression while on assignment.
For example, simultaneously developing a coffee table book while out and about shooting for a client is a more effective use of time and talent.
"Putting [their] photos together in a book is a good way to express a photo journalist's vision," she says. "A good photo editor, and a writer to help with the forward, will help get the work published."
Writers can also leverage their time by repackaging works to appeal to different audiences, says Kristal Brent Zook, adjunct professor at the Columbia University School of Journalism, New York. Zook shared examples of publishers taking long academic dissertations and transforming them into pieces that reached a wider audience.
Paul Dry, founder of Paul Dry Books, an independent Philadelphia publisher, talked about how publishers can rise above the din of titles vying for the bookstores' front space. Dry's advice: publishers and authors need to learn how to cost-effectively reach a niche's readers for a niche book. "Not all books have millions of readers. The wonderful thing about books is that they can exist with small markets."
More information on the Beyond the Book tour and the Copyright Clearance Center is located at Copyright.com.