The Case for Direct-to-Consumer Book Sales
Human Kinetics' CEO Brian Holding on wrestling control from the chaos
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Brian Howard
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(View the slides from Holding’s presentation, “Time of Chaos, Time of Control” here.)
While increased sales is certainly a worthy goal of such efforts—especially in a sales environment that’s changed drastically over the last two decades—perhaps the biggest upshot of such measures, said Holding, are the customer relationships publishers can build, and the product development opportunities that can lead from them.
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- People:
- Human Kinetics
- Places:
- Champaign, Ill.
- New York
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Brian Howard
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