The Demand For On-Demand
One thing is clear, the market for POD is growing. In 2000, U.S. companies spent $3.1 billion for black-and-white POD systems and related services and supplies, according to CAP Ventures (www.capv.com). The research firm projects the market to reach $8 billion in 2005, growing at a rate of 20.4 percent per year. Further evidence of POD's increasing popularity: Of the 312 print providers interviewed by CAP Ventures in a July 2001 study, only six percent reported they planned to purchase high-speed analog copiers in the following year, while 28 percent planned to buy POD systems.