Digital Directions: Keepers of the Brand
The editor's role in the digital age.
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After college graduation, I was saddled with the challenge of wielding a liberal arts degree in a tough job market. My strategy was to throw myself into technology and grad school. Many classmates of mine went the traditional publishing route, nabbing junior editorial roles. This was … ahem! … a few decades ago, and the starting salary was around $15,000. In New York City. The feeble compensation was rationalized by the fact that publishing was a “glamour” profession, and since the editor was at the epicenter of prestige, many jumped at the chance to get these positions. What about now? What is the editorial role in the emerging digital content landscape, and does that role have the same level of importance?
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Andrew Brenneman
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