Digital Directions: Keepers of the Brand
Many editors already acknowledge the need to adapt to a more dynamic, digital environment. These changes affect such diverse areas as licensure, accelerated publishing cycles and cross-platform delivery. The editor’s role will change, new skills will be added, and some traditional business practices will be discarded.
However, for many publishing organizations, diminishment of the editor’s role will result in the erosion of brand value and the subsequent loss of revenue. Not a pretty picture.
Andrew Brenneman is founder and president of Finitiv, a provider of digital content solutions. He has been leading digital media initiatives at major media and technology organizations for more than 20 years. Contact him at Andrew@Finitiv.com.