The Future of E-Books
"I can't really say whether they will be e-books or CDs or Internet-based tools. I don't know if any of us are completely sure of that, but we will be actively pursuing those alternative methods for providing information to our customers, as we are today. We're preparing our data in a format that will allow us to take any of those paths very comfortably."
Marion Mullauer, chief information officer, Lippincott Williams & Wilkins, Baltimore, Md.:
"I think the new paradigm and opportunity in publishing is to have access to content when needed whether it be an entire book or just excerpts of information. One of the alternatives we'll have is to be able to produce the appropriate content that you can download to, say, a PalmPilot, or to the new wireless phone technology. We're actively looking at the downloads to PDAs. Our market research tells us that many medical people are turning to PDAs because of their portability and small form factor."