Cover Story - Outlook 2010: The Future of the Industry
Whose hands is it in?
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The upshot of this, according to many in the book trade, is a book business in the hands of those whose businesses are not built on books—retailers looking to draw consumers in to purchase clothes, toys and electronics, forcing an unsustainable model on an industry still reliant on high-cost acquisition and production processes. It leads to scenarios like that of a writer/publisher described by Chambliss, whose book on walking tours of Seattle was picked up by Costco. Thrilled, the woman printed a huge order, only to see massive, damaged returns a year later. Costco had moved on, but she couldn't—and she was driven out of business.
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James Sturdivant
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