Cover Story - Outlook 2010: The Future of the Industry
Whose hands is it in?
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Not everyone agrees that the biggest retailers are to blame for the industry's current problems. "A handful of steeply discounted best-sellers won't devalue books across the board," says Tanya Hall, business development manager at Greenleaf Book Group LLC. "There are other practices in our business that have taken us further down that road—namely the tendency for publishers to print in excessive quantities and sell off remainders/overstock for pennies on the dollar, or retailers buying bargain-priced reprint rights for product destined straight for their front-of-store discount shelves."
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James Sturdivant
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