Cover Story - Outlook 2010: The Future of the Industry
Whose hands is it in?
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Linda Carlson, a marketing and media ?relations consultant for Parenting Press, believes publishers should do more to support smaller bookstores, such as run contests or offer to market on their behalf in return for guarantees of high-profile book placement. "Most people own bookstores because they like books, not because they like marketing," she notes.
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James Sturdivant
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