Cover Story - Outlook 2010: The Future of the Industry
Whose hands is it in?
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"[Publishers] really weren't paying attention to who was growing in power and influence in the retail space," Norris says. "It was a huge mistake to basically treat the Costcos, Walmarts and Targets the same way they would treat an Elm Street Books. … From my chair, it does not look like they have valued the independent bookstore, which is this crucial mechanism for book discovery and reading discovery. Publishers were too quick to say, 'Oh, here comes Amazon. Let's let them take the spotlight,' or, 'Oh look, Walmart is opening another 100,200 locations this year.'"
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James Sturdivant
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