The Future of Online Research
Making the first sBook
The first published sBooks make up a portion of the World Book Encyclopedia set: General, Science and Medicine. The business model involves upselling subscriptions to librarians for a reasonable price. World Book estimates the cost to build and maintain the same quality of resource by hand would be in excess of $5 million. The production cost for World Book's 20-volume sBook was less than $50,000.
Market studies indicate that a feasible annual search subscription of about 20 percent of a traditional book's list price will create a profitable e-property with as few as 250 subscribers. And sBooks may be sold as a new type of subsidiary right called a "search right."
sBooks offer superior information and knowledge publishing brands the opportunity to produce dynamic and specialized Internet information searches while establishing an entirely new revenue source. sBooks are the future of online information search-and-find.
-George W. Burch, chairman and co-founder of IndraWeb.com