"The Future of Our Business ... Is About Data": A Q&A With New Industry Study Group Executive Director Scott Lubeck
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Lubeck spoke with Book Business Extra about BISG's plans for the coming year and beyond.
Book Business Extra: What issues and initiatives are at the top of BISG's agenda for 2010?
Scott Lubeck: … One [key initiative] that we're right in the middle of ... is our research around consumer attitudes toward e-book devices and e-books themselves. And we've just released the first of three research studies.
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- Companies:
- Wolters Kluwer
- Places:
- United States
E
T
Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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