"The Future of Our Business ... Is About Data": A Q&A With New Industry Study Group Executive Director Scott Lubeck
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This is not a generalized study of the consumption of e-content online, which would be outside of our purview and probably outside of the available data on such a subject. But [BISG is] really focusing on book buyers—known book buyers' behaviors. We've identified a very robust panel of book buyers who then bought e-books, and then [we] surveyed them … to elicit their behaviors around purchasing [and] consuming e-books.
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- Companies:
- Wolters Kluwer
- Places:
- United States
E
T
Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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