The future of publishing is being shaped by mobile and social
By
Brian Howard
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Publishing%20Technology<%2Fa>%20COO%20Randy%20Petway’s%20take%20on%20the%20topic%20at%20yesterday’s%20Publishing%20Technology%20Executive%20Exchange%20at%20the%20wine%20cellar%20of%20Del%20Frisco’s%20on%20the%20Avenue%20of%20the%20Americas%20in%20New%20York%20City%20was%20apt%20indeed,%20focused%20as%20he%20was%20on%20the%20way%20consumers%20discover%20and%20purchase%20content.%0D%0A%0D%0A%20%20That%20bit%20of%20semantic%20gymnastics%20on%20Petway’s%20part%20had%20to%20do%20with%20what%20he%20described%20as%20the%20difference%20between%20trends%20and%20realities.%20Trends%20are%20things%20that%20people%20think%20are%20going%20to%20happen;%20the%20"future"%20of%20publishing,%20however,%20is%20already%20happening—a%20reality—he%20explained.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fthe-future-publishing-now-its-being-shaped-mobile-social%2F" target="_blank" class="email" data-post-id="2702" type="icon_link">
Email
Email
0 Comments
Comments
“I won’t be talking much about the future, and I won’t use the word ‘publishing’ very often.” A funny way to begin a talk called “A Futuristic View of the Publishing Industry,” but Publishing Technology COO Randy Petway’s take on the topic at yesterday’s Publishing Technology Executive Exchange at the wine cellar of Del Frisco’s on the Avenue of the Americas in New York City was apt indeed, focused as he was on the way consumers discover and purchase content.
That bit of semantic gymnastics on Petway’s part had to do with what he described as the difference between trends and realities. Trends are things that people think are going to happen; the "future" of publishing, however, is already happening—a reality—he explained.
0 Comments
View Comments
E
Brian Howard
Author's page
Related Content
Comments