The future of publishing is being shaped by mobile and social
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Brian Howard
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Publishing%20Technology<%2Fa>%20COO%20Randy%20Petway’s%20take%20on%20the%20topic%20at%20yesterday’s%20Publishing%20Technology%20Executive%20Exchange%20at%20the%20wine%20cellar%20of%20Del%20Frisco’s%20on%20the%20Avenue%20of%20the%20Americas%20in%20New%20York%20City%20was%20apt%20indeed,%20focused%20as%20he%20was%20on%20the%20way%20consumers%20discover%20and%20purchase%20content.%0D%0A%0D%0A%20%20That%20bit%20of%20semantic%20gymnastics%20on%20Petway’s%20part%20had%20to%20do%20with%20what%20he%20described%20as%20the%20difference%20between%20trends%20and%20realities.%20Trends%20are%20things%20that%20people%20think%20are%20going%20to%20happen;%20the%20"future"%20of%20publishing,%20however,%20is%20already%20happening—a%20reality—he%20explained.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fthe-future-publishing-now-its-being-shaped-mobile-social%2F" target="_blank" class="email" data-post-id="2702" type="icon_link">
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Among those realities is a shift to mobile, which is changing rapidly the way content is consumed. He noted that the world population is already at 35 percent Internet penetration, with that number growing by 17 percent each year. The numbers for cell phone penetration are even more astounding: 80 percent penetration—often leapfrogging other technology—with a slow move from “dumb” phones to smart phones. And he pointed out that there are predictions that by 2016 the adoption of tablets will outpace stationary computers.
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