The Gilbane Group and Book Industry Study Group Announce Research Partnership to Provide Insights on How to Drive Business with Technology
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“XML, search technology, and e-readers are among the numerous innovations that have challenged the book industry while increasing business opportunities for the most agile,” said Bill Trippe, Vice President Content Strategies and Lead Analyst, Gilbane. “Industry executives need clear guidance on how to distinguish between hype and substance, and apply the right technological strategies to stay competitive.”
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- Companies:
- The Book Industry Study Group
- Places:
- Cambridge, MA
- New York, NY
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