Digital Directions: Rethinking the Monolith
The imperative for textbook publishers to embrace online services
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Supap Kirtsaeng came from Thailand to the United States to study at Cornell. Much to his chagrin, he found that Wiley textbooks cost a good deal more in the U.S. than back home. Seeing not only a less expensive way to get the textbooks he needed, but also a business opportunity, Kirtsaeng had relatives in Thailand send Wiley textbooks to him in the U.S., which he sold on eBay.
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Andrew Brenneman
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