The Importance of Finding Your Niche: A Q&A with publishing veteran Richard E. Abel
Extra: What would you say is a gap in knowledge of the publishers you see today?
Abel: … If I were consulting right now, the first thing I would be doing would be helping the publisher identify a vocal editorial niche. I’d help to get that publisher to give up the notion … that you can find shelf space for your books in enough bookstores. You’re mistaken. You can’t compete with the big guys. What you’ve got to do is stay focused on that niche market. You can’t consistently dream of that best-seller that will sell 100,000 copies. Everyone that has a press is seduced by that notion. You’ve got to find a niche, a subject niche, which needs to be served.