The Importance of Finding Your Niche: A Q&A with publishing veteran Richard E. Abel
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Book Business Extra: What challenges do publishers on the West Coast face that their peers in the East do not?
Richard Abel: We don’t have access out here to the same kind of freelance whatever—editors, designers and so on …. That means we have to do a lot of [that work] in-house or develop that talent for our own house. … Another thing [is that] we just don’t have access to the market the way [East Coast publishers] do. It’s easy for [them] to get to a central purchasing office. It’s very difficult for us. …
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Peter Beisser
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