Editor's Note: The Importance of Idea Sharing in Times of Change
The Book Business editorial staff recently completed one of my favorite exercises: reviewing the responses to our reader survey that we e-mail annually to our subscribers. I always gain so much insight from reading not only your thoughts on the magazine (both praise and critiques), but also where you currently stand with your business and compared to others in the industry—what your biggest challenges are, your greatest growth areas, what you're eager to learn more about, etc. Your input is invaluable as we move forward to better serve you with a variety of print and digital products, as well as events, and I thank all of you who took what I know is precious time out of your workday to contribute.
One thing that I try to strive for with our editorial coverage is balance—making sure that we are providing our readers with information on as many different topics as are relevant to you and your business. That can be quite a challenge in this new digital publishing world, as industry news and discussions are dominated by rapidly progressing technologies, and the issues and challenges that stem from them. "Are they sick of hearing about e-books?" I sometimes wonder. And while I'm sure some of you are, I was surprised by just how often e-books and related topics were mentioned in our reader surveys—it was overwhelming. You want to know more about everything from e-book formatting and production to pricing, distribution, marketing and more.
In this issue, our annual business tips issue, we are already answering your call for e-book-related information with tips for increasing e-book sales as well as tools for digital success that won't break the bank. We also address another topic that was mentioned frequently on the Book Business reader survey, and one that I'm confident will be mentioned even more frequently next year—mobile publishing. And of course, we also plan to address other aspects of e-books and mobile in 2011, along with a host of other topics.