The Point of No Returns
The industry explores alternative models for reducing returns. Where will it lead?
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“Just like any other part of a business transaction, there’s an equilibrium point that will be reached by both parties,” Wikert wrote. “If HarperStudio decides non-returnability isn’t worth this deep of a discount, they’ll eventually push back. Right now, though, both parties have decided the elimination of returns is worth 10 percent to 15 percent of additional points. I’m anxious to see if everyone is truly happy with that range in the long run.”
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James Sturdivant
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