The Point of No Returns
The industry explores alternative models for reducing returns. Where will it lead?
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According to Miller, HarperStudio was set up as an experimental division, one of its goals being to find ways to reduce returns. The current economy “has made this a harder time to ask booksellers to take on additional risk,” he notes.
“That said, we’re offering aggressive, non-returnable discounts that I believe will make more money for those booksellers willing to try going this way. And I think that once booksellers realize they are more profitable going non-returnable, the practice will increase,” he says.
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James Sturdivant
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