The Insights of "Big Brother"
%0D%0A%20%20Sometimes%20the%20analysis%20of%20this%20data%20exhaust%20reveals%20behavioral%20patterns%20through%20a%20process%20known%20as%20"user%20analytics."%20These%20analytics%20can%20provide%20insights%20into%20how%20people%20behave,%20as%20individuals%20or%20in%20aggregate,%20and%20by%20implication%20how%20they%20think%20and%20feel.%20Businesses%20can%20use%20these%20insights,%20and%20consequently%20increase%20their%20effectiveness%20in%20the%20marketplace%20by%20being%20responsive%20to%20the%20pulse%20of%20the%20customer.<%2Fspan>%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fthe-insights-andldquo-big-brotherandrdquo%2F" target="_blank" class="email" data-post-id="1398" type="icon_link"> Email Email0 Comments Comments
When a person interacts with a computer—whether browsing the web or using an ATM—the computer typically maintains some kind of record of the actions the person took with the system. This is sometimes referred to as "data exhaust": information that is the natural byproduct of the human-machine interaction.