The Insights of "Big Brother"
How Analytics Can Make You a Better Publisher
Sometimes the analysis of this data exhaust reveals behavioral patterns through a process known as "user analytics." These analytics can provide insights into how people behave, as individuals or in aggregate, and by implication how they think and feel. Businesses can use these insights, and consequently increase their effectiveness in the marketplace by being responsive to the pulse of the customer.
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- Companies:
- Amazon.com
- Apple
Andrew Brenneman
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%0D%0A%20%20Sometimes%20the%20analysis%20of%20this%20data%20exhaust%20reveals%20behavioral%20patterns%20through%20a%20process%20known%20as%20"user%20analytics."%20These%20analytics%20can%20provide%20insights%20into%20how%20people%20behave,%20as%20individuals%20or%20in%20aggregate,%20and%20by%20implication%20how%20they%20think%20and%20feel.%20Businesses%20can%20use%20these%20insights,%20and%20consequently%20increase%20their%20effectiveness%20in%20the%20marketplace%20by%20being%20responsive%20to%20the%20pulse%20of%20the%20customer.<%2Fspan>%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fthe-insights-andldquo-big-brotherandrdquo%2F" target="_blank" class="email" data-post-id="1398" type="icon_link"> Email Email
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