The Insights of "Big Brother"
How Analytics Can Make You a Better Publisher
- How many people came to the site and how did they get here?
- What did users do once they got here? How long did they spend? What were their navigational paths?
- Did the user get lost? Bored?
- Did the site "succeed" in closing a sale, getting a lead or delivering a service? If not, at what point did the user abandon the desired process?
User analytics can sometimes answer such questions and help guide the revision of the site, the marketing of the site or the underlying value proposition of the business.
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- Companies:
- Amazon.com
- Apple
Andrew Brenneman
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%0D%0A%20%20Sometimes%20the%20analysis%20of%20this%20data%20exhaust%20reveals%20behavioral%20patterns%20through%20a%20process%20known%20as%20"user%20analytics."%20These%20analytics%20can%20provide%20insights%20into%20how%20people%20behave,%20as%20individuals%20or%20in%20aggregate,%20and%20by%20implication%20how%20they%20think%20and%20feel.%20Businesses%20can%20use%20these%20insights,%20and%20consequently%20increase%20their%20effectiveness%20in%20the%20marketplace%20by%20being%20responsive%20to%20the%20pulse%20of%20the%20customer.<%2Fspan>%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fthe-insights-andldquo-big-brotherandrdquo%2F" target="_blank" class="email" data-post-id="1398" type="icon_link"> Email Email
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