The Most Popular Book Business Stories from November
Here are the most read Book Business stories from November:
- Self Publishing & Big Five Dominate Book Market, According to Nielsen - In this post, Joe Wikert shares the results of Nielsen’s recent study on the state of the U.S. book publishing market. The study reveals the market share of print books versus ebooks, provides insight into the ebook subscription market, and indicates readers’ preferences in regards to book format.
- Why Publishers Should Embrace the Evolution of “Fair Use” - This blog post, also written by Joe Wikert, sparked some debate among readers. Wikert urges publishers to embrace initiatives like Google Books, which streamlines the book discovery process and makes it easy for readers to search for specific keywords within multiple books. Publishers should be working to make more book excerpts and previews available through Google Books in order to boost discovery, argues Wikert. As you can see in the comment section, some readers disagree.
- Why Social Media Should Become Publishers’ New Testing Ground - Publishers can learn a thing or two from instapoets and instanovelists. These self-published writers are taking to social media platforms like Instagram and Twitter to test new stories, grow their audience, and create direct channels of communication with their readers. This could become a practical way for publishers to vet new authors and stories too, suggests Book Business associate editor Ellen Harvey. The strategy could also provide more opportunities for publishers to market to readers directly.
- 5 Takeaways from the Digital Book Printing Conference - Leaders from Macmillan, Reed Elsevier, and John Wiley & Sons, discussed the significant revenue opportunities and challenges digital book printing offers publishers at this year’s Digital Book Printing Conference. This article relates some of those opportunities and challenges and suggests how book manufacturers and publishers can drive greater revenue through digital printing.
- How Trajectory is Making Books More Discoverable - Writing for the tech-focused blog “The Futurists,” Scott Beatty, co-founder and chief content officer of Trajectory, shares how his startup is re-imagining book discovery. Using algorithms that analyze the semantics of a book, Trajectory’s technology is able to evaluate the sentiment, keywords, and even reading level of a book and recommend similar titles to the reader. Beatty shares his vision for Trajectory’s future here.