¿Cómo Se Dice ‘Opportunity’?
The mutlibillion-dollar buying power of the Hispanic market represents big opportunity for some publishers.
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Spanish or Latino?
Before anyone goes rushing out to package and produce books for the Spanish market, it is important to know one thing. Spanish, Hispanic and Latino are often terms interchanged a little too loosely. Johanna Castillo, senior editor of Atria Books, an imprint of Simon and Schuster, says there are important distinctions.
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