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Each acknowledges the need for fast-turnaround and has moved forward with prepress advancements such as computer-to-plate (CTP) printing, telecommunications, use of PDF files, CD-ROM and Internet publishing and digital short-run printing.
At R. R. Donnelley, John Conley, vice president of strategy and new business development, notes that publishers' "increased focus on inventory management and speed to market impacts every decision we make now," he says, adding: "Turnaround times are much shorter; average counts are going down as publishers try to print more to demand and not have to speculate as much. That affects the way you build any manufacturing solution."
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