The Ongoing Challenges of Transitioning to Multimedia
It’s been a whirlwind of an autumn. Between traveling to the Frankfurt Book Fair, heading out to Chicago for our annual Gold Ink Awards and Hall of Fame Banquet, and relaunching our Web site, there’s been a lot going on.
A highlight for me, however, was Book Business’ first-ever live webcast, called “Expand Your Brand: Webinars for Publishers.” We broadcast on Oct. 19, and had a great panel of speakers lined up. The potential for webcasts seems to be enormous for both book and magazine publishers, and the experience of holding a webcast of our own shed a whole new light on the process for me.