The Power of Podcasting: Bantam Dell Director of Internet Marketing Ken Wohlrob on how offering free content helped "Faefever" debut at No. 3 on The New York Times Best-seller List.
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In preparation for the release of "Faefever," the third installment of Karen Marie Moning's “Fever” paranormal thriller series, Bantam Dell decided to utilized a varied set of promotional tools. Regular installments of a free podcast containing the full audio of "Darkfever," the original book in the series; a mass-market paperback release of "Bloodfever," the second entry in the series; and online excerpts of the first few chapters from the new title all helped push “Faefever” onto The New York Times Best-seller List.
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Peter Beisser
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