The Power of Podcasting: Bantam Dell Director of Internet Marketing Ken Wohlrob on how offering free content helped "Faefever" debut at No. 3 on The New York Times Best-seller List.
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Since we were doing the first book in the series, we didn’t see it having any negative impact on the new book coming out. We had the new mass-market [paperback of “Bloodfever”] coming out at the end of August, followed a few weeks later by the hardcover [of “Faefever”]. Starting in the beginning of August, we started podcasting “Darkfever,” which led into the mass-market [release of “Bloodfever”]. … We thought, "Let’s use this to snowball into the new hardcover [release]."
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Peter Beisser
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