Special Report: Event Focuses on Publishing Innovation
Turvey said it was important for Google to partner with libraries—under the Library Project—as well as publishers because of its mission of comprehensiveness. Therefore, Google Book Search could contain “not just the books that are in print … but all the world’s books,” he noted.
“I think this Google settlement is a phenomenal thing. It is the world’s biggest book deal, and we should celebrate it,” said fellow panelist Pat Schroeder, president and CEO, Association of American Publishers.
Schroeder also noted the importance of the Book Rights Registry, which will be created under the settlement terms and funded by Google. “The registry is going to be controlled by half publishers and half authors,” she said. “They’re going to be able to do all sorts of things with this content … . There’s all sorts of potential here.”
Keith Yatsuhashi of the U.S. Dept. of Commerce’s Global Publishing Division, charged with promoting and representing U.S. commercial interests overseas, provided insight into how his agency can help book publishers operate and expand in foreign markets. It can provide valuable market intelligence on business conditions and local culture, access to foreign governments and help finding overseas trade and distribution partners, he said. It also assists in trade complaints and intellectual property protection.
The division has no legal standing in host countries, but as an agency working out of U.S. embassies and consulates in 83 countries, Yatsuhashi notes, “We have influence.”
For example, he said, a publisher’s booth for an important trade show was recently held up in customs, and the agency was able to work through diplomatic channels to get the materials through in time for the show.
The agency also offers webinars on topics such as intellectual property challenges in China and the Indian publishing market, and coordinates U.S. pavilions and promotional events at book industry trade shows across the globe.
Many services are free, but a Gold Key service is offered that arranges customized, pre-screened appointments with prospective overseas trade partners, as well as strategic consultative services and help securing transportation, accommodations, interpreters and clerical support. Fees range from $350 to $700 per day.
Publishing, Selling and Licensing in the Post-Bookstore Future
A panel of experts considered the future of selling and licensing book content in a retail landscape altered by changing consumer habits.
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